The Noosa A. H & I Society, is also known as the Noosa Agricultural, Horticultural and Industrial Society (or Noosa Country Show or simply The Noosa Show Society). The Society was formed in 1909 to provide an outlet for the community to promote their achievements and display their produce.

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A key event in the Society's calendar is the Noosa Country Show.

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The objectives of the Society are:

• The encouragement of pastoral, horticultural and industrial interests.

• The promotion of community entertainment activities such as the Noosa Country Show.

• The improvement of the public facility known as the Pomona Showgrounds.

• The promotion of sporting and recreational activities.